Some of the world’s most valued works of art were commissioned and paid for by self-interest. The Statue of David by Michelangelo was done for the Guild of Wool. The Mona Lisa by Leonardo da Vinci was done for a silk merchant. Artists gotta’ eat and artists gotta’ pay rent, and that takes funding.
Sometimes we remember the art more than we remember the sponsor. But that’s OK: we all play our parts. When I watch some of the truly great advertisement series on television, such as the Aflac Duck and the Geico Gecko, I have to reflect, we are carrying on a great tradition.