These are based on experience with Second Life 3D Web Sims. Glossary and Research Links are available.
Five Principles of Successful Social Networking
1. People entertain people best.
2. Theme is, in the best sense of the word, an excuse to get people to come together at a scheduled time and place.
3. The theme has to be good, to get people to come there the first time. (Builder Staff)
4. The friendliness, events, and logistics have to be impeccable, to get people to keep coming back. (Operations Staff)
5. After that, it’s up to the people. (New and Experienced Residents)