In this age of digitally-copy-able creations, that which cannot be cloned achieves higher value.
I heard Kevin Kelly speak at the Houston Unique Perspectives Conference 2010 (The UP Experience). Kelly’s current book is What Technology Wants. He is also author of New Rules for the New Economy, co-founder of Wired magazine, and co-launcher of the WELL online service started in 1985.
Kelly spoke to several key ideas.
1. Society has continuously expanded its modes of communication from oral (spoken) to literal (written) to visual (imagery) to interactive (two-way window).
2. When we say “the cloud,” it is not just technology, it is us – WE are part of the cloud, co-creating the communications and information and services flows within.
3. In this age of digitally-copy-able creations, that which cannot be cloned achieves higher value. Examples of what cannot be cloned include:
+ Immediacy (I want to watch that movie NOW, I want that piece of software NOW)
+ Personalization (ooh an Apple IIGS signed by the Woz!)
+ Authenticity (ooh a real Rembrandt!)
+ Patronage (we are providers to Her Majesty the Queen)
4. Where attention flows, money follows
5. Information now comes in streams, continuous and tagged; not only pages, discrete and listed
6. The Internet is 7,000 days old and is, literally, the most reliable human machine ever invented.
7. What technology wants is to increase options and opportunities for everybody.