The UP Experience is pleased to welcome Gary Vaynerchuk, the "Social Media Sommelier," digital marketing guru, and wine expert. During his presentation, "The Thank You Economy: How Business Must Adapt to Social Media," Gary will discuss how customers’ demands for authenticity, originality, creativity, honesty, and good intent make it necessary for companies and brands to revert to a level of customer service where business owners know their customers personally – and can achieve that level of interaction through the power of social media.
A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV, and grew his family wine business from $4 million to $60 million in five years. What raised Vaynerchuk’s notoriety even more than his business acumen? His foresight – combined with his pioneering, multifaceted approach to personal branding and business.
Gary, admired for creating a new generation of branding, focusing on the Internet and leveraging social media tools such as Facebook and Twitter, has a viewership that swelled to over 80,000 a day. He has made numerous television appearances, including Late Night with Conan O’Brien, The Ellen DeGeneres Show, NBC’s TODAY, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch. Gary has been featured in numerous national publications, including The New York Times, The Wall Street Journal, TIME, and USA Today.
A best-selling author of Crush It! Why Now is the Time to Cash in on your Passion and The Thank You Economy, Gary now consults with numerous Fortune 100 companies.
To learn Gary’s scalable techniques for providing one-on-one customer service through social media, sign UP today.
The UP Experience
October 25, 2012
8:30am – 4:30pm
Stafford Performing Arts Theatre
10505 Cash Road
The UP Experience is an annual thought-leader conference held one day each October in Greater Houston, featuring domain-expert speakers from every area of work and culture. The purpose is to inspire, entertain and challenge by offering unique perspectives from unique people. Speakers are hand-selected for their expertise and ability to communicate passionately and succinctly. The UP Experience schedules time for attendees to meet and talk with all speakers. This is the only conference of this breadth and quality offered on America’s South Coast.