The UP Experience 2012 speaker announced – JANE MCGONIGAL

jane mcgonigal imageThe UP Experience is pleased to welcome Jane McGonigal, author of The New York Times best seller Reality is Broken, and world-renowned designer of alternate reality games, where real-life activity is re-framed as a game. During her UP presentation – “How Gaming Will Change the World” – Jane will passionately share the reasons her number-one goal in life is to see a game developer win a Nobel Peace Prize.

As Creative Director for Social Chocolate, Jane develops games powered by the science of positive emotion and social connection. She specializes in games that challenge players to tackle real-world problems, such as poverty, hunger, and climate change, through planetary-scale collaboration. Her games have been featured in The New York Times, Wired, and The Economist, and on MTV, CNN, and NPR.

Jane has created and deployed award-winning games and secret missions in more than 30 countries on six continents, for partners such as the American Heart Association, the International Olympics Committee, the World Bank Institute, and the New York Public Library.

To learn more about Jane and what we will gain by making reality work more like a game, sign UP today.

The UP Experience
October 25, 2012

8:30am – 4:30pm
Stafford Performing Arts Theatre
10505 Cash Road
Stafford,TX 77477

image courtesy: FastCompany


The UP Experience is an annual thought-leader conference held one day each October in Greater Houston, featuring domain-expert speakers from every area of work and culture. The purpose is to inspire, entertain and challenge by offering unique perspectives from unique people. Speakers are hand-selected for their expertise and ability to communicate passionately and succinctly. The UP Experience schedules time for attendees to meet and talk with all speakers. This is the only conference of this breadth and quality offered on America’s South Coast.


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