Branding Thoughts – Personal and Organizational

A “brand” is both tangible and intangible. It is tangible because it is a conditional space and time promise: I promise to do X for you, in time Y, conditional on prerequisite Z. It is intangible because it is an intention outside space and time: I intend for quality X to be available now and evermore.

A personal brand represents a person, a human being, with a limited lifespan. An organizational brand represents a “fictitious” person, a corporate or cultural institution, with a potentially unlimited lifespan in societal or historical terms.

Can an individual have both a personal and organizational brand? Examples: Heinz; Teresa; Mary; Buddha and so on. While individuals associated with these brands passed away as human beings, their promises (finite) and intentions (infinite) persevere to this day.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: