What Is Marketing in the Digital Age?

Marketing in the Digital Age

Virtual economies differentiate in lower costs to replicate, store, and distribute digital products, compared to physical economies.

Virtual brand marketing creates loyal inworld consumers, who buy and use products and services entirely within the virtual environment.

10% of the world’s adult population already use 3-D metaverse platforms.

Physical brand marketing is moving into the virtual environment.

Virtual brand currency is moving into the physical environment.

There are two virtual economy digital marketing approaches in play:

Model 1: Create, sell, and buy virtual products and services within the virtual world – periodically cash out inworld fiat currency earnings to real world currency

Model 2: Create virtual products and services within the virtual world, then advertise them in the real world to create and promote real world interest and sales

References: Metaverse Economics Slide 7

Moksin Case Study

Yo Nemalinica Case Study

MVA Case Study

Tae Par Gym Case Study

Savia Case Study

Nordesia Case Study

Meta Meta Autumn 2022

Materials prepared and presented for the Virtual Worlds International Student Project Autumn 2022.

“The Metaverse is Reality in the Digital Age.” Sitearm

What Does the Metaverse Sound Like?
What is the Metaverse?
The Swamp – Metaverse Demo
Metaverse One – Score

“Metaliteracy is Literacy in the Digital Age.” Valibrarian

What Does Metaliteracy Look Like?
What is Metaliteracy?
The Darkroom – Metaliteracy Demo
Metaliteracy One – Score

Sponsoring Institutions:
Çağ University, Mersin Province, Turkey
University of Santiago de Compostela, Galicia, Spain
Technological University Dublin, Dublin, Ireland

Valerie Hill / Valibrarian
James G Neville / Sitearm

Desksets in the Metaverse

Sitearm’s 3D in Music Interactive Orchestra Kits

Sitearm's 3D in Music Orchestra Kits
Sound Inside!
Step inside to hear them. 
Colored objects are click-playable. 
Create your own!

“Sitearm’s 3D in Music Interactive Orchestra Kits”
This Second Life 19th Birthday exhibit shares the joy of speaking musically. Immerse yourself in visuals and clickables and extend your musical vocabulary! For those who enjoy and create. Opens June 16th through July 5th.


  • Demo custom pitch scales for those creating musical experiences
  • Demo interactive 3-D for those working with virtual environment apps
  • Demo cross-dimensional thinking and hybrid tech for those addressing daunting challenges
  • Demo teamwork and collaboration for those leading and working in groups
  • Demo fundamentals of music theory for those extending mastery in arts


before I began working in 3d online I was a systems analyst for an oil company
my music was in school as a side activity
I learned to play but not the theory of how to compose
so I decided to learn how to compose but also to do it in new ways so that the music I made could be new to me

this exhibit looks different from the sides and back
only the 3d parts are visible
it is vision plus sound plus mind :)
you have to come inside to see the mind

see the moving dots –
this is an experiment
it is visual of the music you have been playing on the right
in my vocabulary the purple is the cadence (energy) and the green is the backbone (structure)
for me vision and sound go together

these piano notes are only a few seconds
the parts of the composition are 7 seconds long each
there is a link to the full composition played in youtube, at the top top top left of that display
here I put 19 seconds of it in three parts

when many people play it comes from different directions and volumes
I have had groups come and play all together
who don’t “do” music but enjoyed it

speaking in music
without words
although… we still add words :)

because of custom keyboard
the colored cubes are programmed musical scales

In the Metaverse, Avatar is your Identity

Sitearm Avatar – Second Life (One, Two, Three, Many)