Marketing in the Digital Age
Virtual economies differentiate in lower costs to replicate, store, and distribute digital products, compared to physical economies.
Virtual brand marketing creates loyal inworld consumers, who buy and use products and services entirely within the virtual environment.
10% of the world’s adult population already use 3-D metaverse platforms.
Physical brand marketing is moving into the virtual environment.
Virtual brand currency is moving into the physical environment.
There are two virtual economy digital marketing approaches in play:
Model 1: Create, sell, and buy virtual products and services within the virtual world – periodically cash out inworld fiat currency earnings to real world currency
Model 2: Create virtual products and services within the virtual world, then advertise them in the real world to create and promote real world interest and sales
References: Metaverse Economics Slide 7
Moksin Case Study
Yo Nemalinica Case Study
MVA Case Study
Tae Par Gym Case Study
Savia Case Study
Nordesia Case Study